The Dark Side of Netflix

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1/28/2007

Netflix Undergrounder Uses Better Business Bureau to Deal with Netflix

Netflix Undergrounder, James Kelly, has chosen to enlist the help of the Better Business Bureau (BBB) to resolve his frustrations with Netflix’s business practices. Click here to view his official complaint.

Most people realize that the power of the BBB is very limited; however, the BBB does provide an important service. Through the BBB, customers can get attention for their complaints. While a big company like Netflix may pay little attention to complaints directly from customers, even the biggest companies know that blowing off the BBB is unwise. BBB members agree to certain requirements and can face unpleasant consequences if they show a pattern of bad business practices.

Kelly may never receive significant monetary compensation for his troubles with Netflix, but he has done something important. By filing a BBB complaint, Kelly has created a permanent record of Netflix’s abuses, and he has forced Netflix to address the charges.

Netflix has to invest time and money to address complaints filed with the BBB. Every additional complaint filed with the BBB against Netflix means Netflix will have to spend more time and money addressing the complaint. At some point, Netflix may find that displeasing customers is more expensive and troublesome than making sure those customers are happy.

One complaint on its own is not much of a hassle for Netflix, but volumes of complaints could create a major problem for Netflix. If just a fraction of the disgruntled Netflix customers filed their grievances, Netflix might have to address a flood of complaints, and the BBB would have to start asking Netflix some questions about why the company angers so many customers.

If you have a complaint about your Netflix service and you think Netflix is not taking you seriously, you might consider enlisting the help of the BBB. At the very least, you will make Netflix pay attention to your concern.

Click here if you want to file a complaint against Netflix with the BBB.

Click here to find a lot of the information you will need from Netflix’s BBB profile.

Click here if you would like to use James Kelly’s complaint as a model for your own complaint.

Good luck with your BBB complaint, James. Hopefully, you will see some satisfying results for your efforts.