The Dark Side of Netflix

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7/01/2008

You Win, Profiles Feature Will Survive for Now

Amidst a subscriber outcry, Netflix has reversed its decision to eliminate the Profiles feature. For now, the Profiles queue management tool will survive.

This whole episode has been ridiculous. From the beginning, the move to eliminate Profiles never made sense. What was Netflix thinking? Why is Netflix so out of touch with its customers that it was unaware many subscribers were deeply attached to this feature? Besides, what sort of company eliminates features from its service? Isn’t the whole idea of innovation and progress to keep adding features and options to enhance overall service?