On April 27, 2009, those of you who have Blu-ray rental privileges enabled on your Netflix account will be treated to a subscription fee increase. You must remove the Blu-ray rental option from your account before that day to avoid the fee hike. The fee hikes vary from plan to plan. The more you pay per month, the greater your fee increase will be. Now would be a good time to swear off Blu-ray forever.
Blu-ray is a ridiculous format anyway, and you should not be wasting your money on it. When viewed on an excellent HD entertainment system, Blu-rays do offer better quality than DVDs, but the difference is just not enough to justify all of the expenses and costs associated with Blu-ray technology. Besides, the world is moving to fully digital downloadable content. Blu-ray and all other video discs will be nearly obsolete in the not-so-distant future. You can read more about why Blu-ray is a doomed format on Video Underground, an Underground Syndicate site, in “Just Say No to Blu-Ray.”
Once you realize the future of Blu-ray is bleak, make sure to cancel the Blu-ray access on your Netflix account. The Netflix Blu-ray fee increase is only weeks away. There is no reason to be wasting money on a format that has so little going for it. Save your money. Enjoy your DVDs, and wait for the era of digital downloads to come of age. It will be here before you know it.