The Dark Side of Netflix

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6/14/2009

Netflix Pop-Under Ads Cause Frustration


Netflix ads are all over television. They are on radio. Banner ads appear all over Web sites. Bizarrely, Netflix ads have even appeared on this Web site through open, automated ad rotations. All of these ads are annoying, but their annoyance pales in comparison to the annoyance of Netflix's pop-under ads. If you spend much time on the Internet, you have--no doubt--seen these offending ads.

Here's how it works. You visit a Web site, complete your business, and close the browser window. That should be the end of your experience, but do not be surprised to find another small window remaining on your desktop after you are finished. In bold and bright letters, Netflix beckons you with tantalizing offers of free trials and low introductory pricing. Even though you did not intentionally open the advertisement page, it is there whether you care to see it or not. If you want the obnoxious ad to go away, you must manually close the window. That is when you start to wonder what sort of cookie data is now on your computer and how much extra bandwidth the ad page consumed while loading.

If you did not want to see this sneaky Netflix pop-under ad, why were you inconvenienced by it? Sure, you can install software to fight these ads, but the software is not 100% effective. Besides, why should you have to install software on your computer to battle Netflix's marketing efforts? Why should you have to take any steps to close or impede a window you did not want to open in the first place?

Netflix is playing innocent and denying fault for these ads. The truth is that Netflix has chosen to hire advertising companies who deal in this sleazy and forced type of pop-under advertising. Do these pop-under ads annoy you? They certainly annoy NETFLIXSUX. NETFLIXSUX is expressing outrage over these ads in an online protest of sorts. You can visit the site at www.netflixsux.com.

9 comments:

Mr. Mystery said...
This comment has been removed by the author.
Anonymous said...

I strongly recommend that people call Netflix customer service at 800-279-5688 to register their displeasure with the pop-under ads that they allow their affiliates to run. Say that you are considering canceling your Netflix account in protest. The rep I spoke to was actually pretty nice and sounded like he'd heard the complaint before and was sympathetic. He said he'd bring it up at a meeting the same day - why knows?

Anonymous said...

this is the company responsible for the ads. let them have it.

http://optmd.com/cgi-bin/optmd.com/mail.cgi

非凡 said...

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The Former 786 said...

I wholeheartedly agree! I love Netflix, but their advertising gets seriously annoying sometimes!

John P. Jones said...

Thanks for this post!! I made the NETFLIXSUX page. Unfortunately, I have little to no website making skills, so it's (obviously) pretty funky ... but I had to do something. I had some of the Netflix pop-under ads hosted on Photobucket, but they were removed because I apparently violated their TOS. I don't want to violate anyone's TOS, but I figured that since Netflix rudely delivered those ad images to me, then they must be mine. Apparently not. Anyway, I've uploaded the site and pop-under images elsewhere. I'm looking to make NETFLIXSUX a nicer looking page. Any help will be appreciated! ... And the pop-under ads just keep coming. NETFLIXSUX

Anonymous said...

I've never even seen a Netflix pop-up ad. I use Firefox with Ad Block plus and NoScript Ad-ons. Combined with AVG, I've been virus an spyware free for 2+ years, and I can't recall the last ad I've seen.

Complaining to the company is just going to result in the guy think you're a nutjob. Get an adblocker. Problem solved.

Anonymous said...

For the tools who say blithely "just get an adblocker" : DUH...ya think none of us have already tried that?? HUH? Are you that stupid??

I have three different browsers, all set to the highest privacy settings, and four different ad blocking applications. Yep...everything is blocked BUT Netflix pop-unders. Yeah, they're NOT pop-ups, Einstein, they're pop-UNDERS.

NOTHING WORKS, SO SHUT UP! SOONER OR LATER YOU'RE GONNA GET HIT BECAUSE THE AD DISTRIBUTOR USES MANY DIFFERENT BACK DOOR METHODS TO GET AROUND YOU. IT'S ONLY A MATTER OF TIME.

Anonymous said...

AMEN!!!