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Showing posts with label Chris Taylor. Show all posts
Showing posts with label Chris Taylor. Show all posts

9/19/2011

Qwikster, the Netflix Version of New Coke


New Coke
 
On Mashable, Chris Taylor sums up what most marketing executives are probably thinking today about Netflix's horribly bungled launch of Qwikster. Yes, Qwikster just could turn out to be Netflix's New Coke.

"Qwikster From Netflix: The Worst Product Launch Since New Coke?"